Garnering public interest in your farm or agricultural business isn’t always straightforward. While tech companies seem to have no problem spreading the message and creating hype, the same isn’t always true of those in the farming industry.
If you’re looking to replicate the success formula, bookmark this post! We have extensive experience in getting the word out about developments in farming and agriculture – here’s everything you need to know to get you started.
Start A YouTube Channel
The popularity of agricultural and farming shows on mainstream TV is a testament to the degree of interest the general public has in a rural style of life. Think of Homestead Rescue, The Incredible Dr. Pol, The Ranch and Farmer Wants A Wife. People want to see what happens in the vast swathes of countryside beyond the cities.
That’s where a YouTube channel could come in handy. Providing information to city folks or simply creating entertaining content could be all you need to skyrocket the popularity of your show into the stratosphere. It could generate interest in your brand and help you beat the competition.
Go To Trade Shows
There are also significant opportunities for ag brands to go to trade shows. Setting up stands and advertising to the general public can be an excellent way to get your business moving and encourage your brand to thrive more.
Most ag firms go to a bespoke exhibition stand company. This way, they can get a stand that appeals to their audience and target demographic. You want something that will generate footfall and add value in some way. Try to avoid turning it into a sales piece and nothing else.
Partner With Local Businesses
Another low-cost way to get the word out about your ag business is to partner with relevant local businesses. The obvious choice is farm-to-plate restaurants that prioritize local produce and artisan food products. People will hear about your efforts and want to learn more about what you do.
However, that’s not the only option. You could also team up with volunteer organizations to provide food to schools for lunches.
Communities also want to learn more about the practice of agriculture. City-dwellers are becoming more interested in being self-sufficient and want to head back to the land in many cases. They also want to learn which products they should be buying in the stores for quality and sustainability. Ag businesses like yours can provide them with that type of information.
Get Involved In Online Discussions
It can also help to get involved in online discussions when trying to promote your business and get the word out about what you do. The public is generally interested in how to be self-sufficient or produce a large quantity of food using the available inputs. Consumer-facing information is hard to come by, which is why channels can succeed tremendously.
Start A Blog
Finally, you might want to start a blog to bring your love of the ag sector to the public. Talking about what you do and what life’s like can be an excellent way to garner their interest and build a following. Focusing on a niche makes it simpler to attract an audience. This is a powerful way to not only build your brand and practice “soft selling” but you can also educate your readership and advocate for issues relevant to your industry.
This is a collaborative post and may contain affiliate links.