The team at Herdbook Ag Media brings a wealth of marketing and communications experience … specific to agriculture … to the table.
We understand the complex, unique nature of the food chain and know how to “talk agriculture.” We create content that resonates with a wide range of agricultural disciplines and help our clients position marketing and communications plans for success.
Senior Writer, Marketing and Publications
“Creative” is the word most people use to describe Michele. She brings creativity with words, visuals and concepts to her work every day, enabling our clients to effectively communicate with and reach their customers.
Michele has been involved with the agriculture community her entire life. She grew up on a dairy farm in southern Michigan and earned a degree in agriculture communications from Michigan State. She also attended Hartford Art School on a merit scholarship.
Her vast ag industry experience includes careers with Holstein Association USA and the American Jersey Cattle Association. She also penned materials for Hoard’s Dairyman, the Jersey Journal and Backyard Beekeeping and edited content for a variety of other publications and clients.
Michele has been an avid weightlifter for more than three decades and competed in bodybuilding for the past 15 years. She also tends bees in the burbs and maintains an extensive garden with 150 plus varieties of trees, shrubs and perennials.